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Introducing ImiTaters – the Gourmet, All-Natural Alternative to Mashed Potatoes
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7/27/2004
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Introducing ImiTaters – the Gourmet, All-Natural Alternative to Mashed Potatoes
This frozen, heat-and-serve product offers the flavor and low-carb combination consumers demand.
GRAND PRAIRIE, Texas – July 16, 2004 – Heritage Family Specialty Foods, Inc., a leading manufacturer of specialty food items, today announced ImiTaters, an all-natural, gourmet, low carbohydrate, low calorie mashed potato alternative for grocery frozen vegetable sections. With the trend of consumers moving toward healthy lifestyles, coupled with an increase in their affinity for gourmet taste, ImiTaters’ introduction into grocery and mass merchandising chains nationwide should result in enhanced frozen food sales.
“In today’s grocery environment, managers are most concerned with product sell-through and rapid consumer adoption. With Imitators, we’ve developed a gourmet, all-natural product that grocery chains and mass merchants alike can feel good about stocking on their shelves,” said Daniel Brackeen, president of Heritage Family Specialty Foods. “We’ve found that consumers are looking for a unique, delicious tasting, gourmet replacement in their diets, and ImiTaters fits this bill.”
Made from cauliflower, ImiTaters has the same great taste and consistency as real mashed potatoes with 50 percent less calories and fewer carbohydrates than frozen mashed potato products available on the market. The new product is available in three flavors, Savory Garlic, Smoky Chipotle and The Works!
Created by professional chefs with input and expertise from nationally renowned scientists and nutritionists, ImiTaters meets the needs of consumers who are living healthy and carb-wise.
“America is becoming addicted to carbohydrates. Since the onset of the no fat, low fat craze, the average American has gained eight pounds, primarily through carbohydrate addiction,” said Sharon R. Price, Ph.D., CN, and author of “Health & The Domino Effect – A Proactive Guide To Vibrant Living.” “Products such as ImiTaters help break this cycle. With ImiTaters, Heritage has created a frozen gourmet cauliflower blend that mimics real potatoes and satisfies the potato lover in anyone, without all the carbohydrates.”
Heritage Family Specialty Foods has a proven history of developing unique, flavorful specialty foods such as salsas, soups and sauces. Currently, more than one half of Heritage Family Specialty Foods private label products are manufactured for retail and distributed throughout the United States. The organization has received a Superior rating by American Institute of Baking for three consecutive years. Founded by Daniel Brackeen, the creator and manufacturer of The Country’s Best Yogurt (TCBY), the organization has continuously grown operations while maintaining its unique family culture and commitment to honesty and integrity.
ImiTaters’ suggested retail price is $5.34. For more information on the product, visit the Web at www.imitaters.com or call 1-800-MI-TATER.
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About Heritage Family Specialty Foods, Inc.
Heritage Family Specialty Foods, Inc., headquartered in Grand Prairie, Texas, is a leading manufacturer of specialty food products which are distributed throughout the United States. Heritage offers a wide array of extraordinary products including flavorful dressings, salsas, soups, sauces, beverage mixes, marinades, spreads, sauces, all manufactured to contract, specification and private label.
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